A sassy comment…

The #EcoImperial Communications Campaign is aimed both students and staff at Imperial, and tries to point out the need of action with slightly “sassy” comments. The idea was to show the two sides of Imperial: in their research and studies, everyone cares deeply about the environment, sustainability and climate change; but when it comes to […]

The initial idea…

The #EcoImperial campaign started in my sketchbook. The idea was to introduce a multimedia campaign in order to raise awareness of the sustainability issues around campus. The detailed plan included looking into the possible issues to be raised (such as wasting electricity, wasting water, not recycling properly) and the general look of the campaign (highly […]